In the modern world, the power of social media is not hidden from anyone. Whether you talk about the small, medium, big or multinational businesses, everyone uses social media to gain more popularity, growth, profits, and success. So, for startups, social media branding is a boon that can help them become a successful brand in very less time. And many startups have joined the unicorn decacorn club with the help of social media branding. Here we will discuss some important social media branding tips for startups to take full advantage of social media efficiently.
Plan a proper social media branding strategy
According to Mr. Cullum, Founder of Brand Village, a renowned agency for graphics and web development Melbourne ; 'Planning a proper social media strategy will help you achieve your goals consistently. You can properly research which platforms you will target first and the most. This is important because different social media platforms have different customers, so you must analyse your brand and its target audience properly. Making a proper editorial calendar is also necessary under this strategy'. You also have to decide whether you will make a social media branding strategy or you will hire a firm for the same. Some firms offer complete branding strategies, while some work on the strategies of their clients.
Follow The Trends
If you want to take complete advantage of social media and want instant results, you have to follow the trends. Social media trends change daily, and every platform has different trends. If you follow the trends and do your branding focusing on the latest trends, you will see exponential growth and popularity. These trends are the reason behind the success of hundreds of businesses and thousands of people. It will also increase your brand's popularity among a new audience.
Remain Highly Active
This is the most fundamental concept to taking advantage of social media. If you remain highly active on social media, then only your branding will work and give your proper results. If your business doesn't remain highly active on social media, it will lose popularity and audience, decreasing new audiences. The simple science behind this concept is the more your activity on the platform, the more engagement you will get from the audience. And everyone knows more engagement leads to a new audience which can be your possible customers.
Having multiple social media accounts on different or even on a single platform is very helpful. You can assign different tasks to different accounts to achieve results in multiple ways. For example, you have to make a separate account for customer care so that every customer can easily solve his queries instantly without disturbing the functioning of other departments. It will also build a positive image among the audience that you are giving special preference to your customers.
Be serious with your brand voice.
Though the brand voice is very important for every aspect of branding, it has greater importance in the case of social media branding. Your brand voice must be clear, concise, and highly relatable to your target audience. And make sure every post or activity on social media must represent your brand voice clearly. So make your brand voice very carefully after proper thinking and try to be consistent with your brand voice forever unless you diversify your business on a large scale.
Focus On Content
Without content, social media branding is worthless. It is one of the most important parts of social media branding because all social media platforms run on content. Hire a special, expert, professional, and, most importantly, highly creative team for social media content. Your content will be unique, highly appealing, and, most importantly, follow the latest trends. You also have to make sure that your content is completely relatable to your business and brand voice. It must convey your vision, mission, and importance in a common man's life.
Focus On Relationships, not Followers
Increasing the follower count on social media is not a difficult task nowadays. A lot of tools, techniques, and agencies are there to increase your follower count, but a major proportion of them are worthless. So instead of increasing followers, make more and healthy relationships with the common audience as well as influencers. Social media influencers can play a major role in establishing your relationships with the common audience, so you can take their help. There are many other ways to maintain strong relationships on social media.