The purpose of guest posting is to promote a business or product. However, Google penalizes guest posts that are solely for the purpose of link building. Guest postings on other websites are considered unnatural, because Google looks for rich content, useful information, and awareness of the company. The increased number of marketers and bloggers have also polluted the guest posting system, which is affecting the SEO ranking of websites. As a result, Google devalues backlinks from guest posts.
Links in guest posts are still counted by Google
If you're unsure of the value of guest posts, consider these facts: links in guest posts are still counted by search engines. This is because Google's algorithm partially depends on PageRank, which counts links in guest posts as votes. So, while guest posts won't affect your ranking, they may affect your SEO strategy. To get started, you should write a few quality posts and promote them.
For your SEO strategy, don't forget to use relevant anchor text. You can put 3-4 links in your guest posts as long as they're contextual, relevant, and helpful. And, of course, make sure to mix your anchor text, so that Google recognizes it as relevant and unique. It's important not to use the same keyword in all your links, as that will not increase your search ranking.
Paid link asks are unnatural
The use of paid guest posting services is not a natural way to increase links to your website. Google's John Mueller has said that guest posting services are not natural links and will not work. Google does not allow websites to use paid guest posting to manipulate search engine rankings. They will be penalized, and your site will get an outbound link penalty. If you're thinking about using guest posting services, keep reading to learn why.
Guest posting is not a bad practice, but it's not good for SEO either. Using it to build backlinks isn't natural, and the practice of guest posting can be counterproductive. Google has become increasingly scrutineers of link building tactics over the last three years, so your articles should not contain keyword-rich anchor text. Paid link asks for guest posting are unnatural and may even harm your website.
Editorial decisions should be made about guest posting
When pitching a guest post idea, make sure to follow the guidelines. Editors do not like it when authors disregard the guidelines or do not follow the rules at all. Typically, guidelines will include a sample format, how to submit the request, and what materials to include. It is also important to follow the guidelines in writing the email and post. Listed below are some general guidelines to follow when pitching a guest post idea to Google.
'High-quality guest posting is fine,' says Matt Cuts, former head of Google's web spam department. Rather than banning the practice entirely, the company has tried to make it more scalable. While implementing a scalable strategy, Google is likely to see a drop in quality. As long as you maintain the quality of your guest posts, you can leverage new audiences and attract qualified traffic and links.
Avoid keyword stuffing in backlink anchor text
There are several ways to use keywords in your backlink anchor text, including exact match, long-tail, and branded links. Use the correct wording in your link text to increase the relevancy of the content. If you want to avoid keyword stuffing, you should only use your keywords once in the anchor text. However, it is important to remember that you should also use other keywords in your anchor text. You should use long-tail or partial match keywords only in small amounts.
Using long-tail keywords will help Google better understand your site? It will also match search queries better, leading to better organic traffic and visitors. You can calculate the keyword density using the Yeast SEO plugin. Don't over-optimize your anchor text. Use a natural-sounding list of keywords. This will not alarm Google's bots. Keep in mind that anchor text should be natural-looking and should not contain keyword stuffing.