Do you want to increase the E-commerce sales of your business?
If yes, you have to follow certain tips to help your business move in the right direction. Business opportunities are increasing at a rapid pace for the E-commerce business. You have to identify the Target Audience & Platforms which can work well in your favor. E-commerce Ads are essential for your business to increase sales.
Ecommerce Advertising 5 Tips
1. Be on top of all the organic SEO friendly content on the website -
- Relevant Headline, Title, Description, tags, link path according to user's intent. Extensive keyword research is necessary
- Reveal the most thorough answers to the widest range of questions around the topic.
- Use better images, videos, or examples to explain your points.
- Provide a better user experience via a faster site, a better mobile experience, a more intuitive interface, etc.
This will help your advertising efforts on shopping Ads as your ads will be SEO friendly already as you can choose Smart shopping Ads from Google.
2. Social Media Advertising
Social Media Advertising mainly on Facebook and Instagram is very important. Both FB & Insta contribute to the majority of people on Social media Platforms. Facebook and Instagram recently added dynamic product ads to their ad formats portfolio. Dynamic product ads automatically start promoting your products to those who have expressed their interest in products on your website, app, or anywhere on the internet. With such ads, Airbnb, which is a popular travel site, has been able to reduce its acquisition cost by 47% and reach 238 million people worldwide.
You can also use Catalog Ads which works well if you want to show more products than carousel Ads.
3. Google Ads
Search Ads, Dynamic Display Ads, Shopping Ads, and Discovery Ads are very useful options for your e-commerce business. Executing extensive keyword research, campaign optimization, AB testing & bidding strategy should be kept in mind while running Google Ads campaigns as a lot of e-commerce businesses have wasted money in understanding how google ads work.
4. E-commerce Retargeting Ads
E-commerce Retargeting Ads is a marketing method, that allows promoting a product to clients who have already either shown interest in it or purchased it by interacting via one of the online channels and whose data has been collected during their initial interaction with a company's digital channel via cookies, tags or email list collection.
5. Content Optimisation
Explore with different range of dimensions for Facebook and Instagram ads
1200*628 & 1080*1080 dimensions are most popular
& for Story Format 1080*1920
Keep checking your ads engagement rate, Ad relevance, quality ranking & CTR.
For services auto bid optimization and result estimates of advertisements, one must search for online platforms like mediaqart for a pre-guided platform to make advertising for e-commerce brands easy.